Brickwork

Website rebuild · Next steps

The path to launch.
What we need to finish.

The homepage and GTM Maturity Score are done. Here’s the plan for the rest of the site, and what we need from you to build it.

CAPTIVE DEMAND × BRICKWORK · OCTOBER 28, 2026

The plan

Six things to lock so we can build the rest.

The design

Done. Your homepage sets the look for every page.

The sitemap

Which pages the site has, and where every old URL lands.

The content

How we turn your material into pages that sell.

Trust and imagery

Who supplies case studies, testimonials and images.

Leads and booking

What happens after someone takes the score or clicks “Let’s talk”.

Access

Who gets us into your platforms, and by when.

01 · The design

Your homepage is now the design system.

The type, colours, buttons, illustrations and section patterns are set. Every other page is built from the same parts, so the whole site reads as one.

Locked in

This is the look we roll out to every new page next.

The new Brickwork homepage hero: “Your growth target isn’t the problem. The system is.” beside the isometric engine illustration

02 · The sitemap

Your 19 pages, plus a full Action Selling section.

The System

Services overview

Revenue Operations

Marketing Services

Advisory

Sales Training

Outsourced Sales Talent

Direct Hire Placement

Data Services

DONE

Home and GTM Maturity Score

Human × AI

Who we serve

Private equity, Middle-market

One page, industry pages later?

Results

A page for each case study

Insights

All 50 blog posts move over

About

Let’s talk

Contact and booking

Action Selling

11 pages · next slide

Plus a privacy page, a 404 and a form thank-you page.

02 · The sitemap · Action Selling

Action Selling is where your search traffic comes from.

240 of 290

monthly search visits land on Action Selling pages

1,081

websites link to /actionselling

page on your whole site: the free Selling Skills Assessment

37 pages become 11. The ones that rank keep their exact URL.

01 Action Selling home

07 Distribution

02 Programs

08 Selling Skills Assessment

03 Leadership and management

09 Free assessments hub

04 The method

10 Workshop dates

05 The 3 Buyer Types

11 Resources

06 Industries

Every merged page redirects to the page that absorbs it, so no ranking or link is lost. Sales Training under The System links in.

02 · The sitemap · Old site to new

Where every old page goes.

PAGES

ON BRICK.WORK TODAY

ON THE NEW SITE

HOW

Action Selling pages

Action Selling, 11 pages

Kept and merged

Service pages

The System and its 7 service pages

Redirected

Company, about and team pages

About

Merged

Case studies

Results, a page per case study

Moved

Blog posts

Insights

All moved over

Blog archive, tag and author pages

Insights

Redirected

HubSpot campaign pages and landers

Stay in HubSpot

Still live

104

Old links, industries, contact, past redirects

The closest new page

Redirected

About 300 old URLs, every one mapped. Nothing breaks, and the pages that rank keep their address.

03 · The content

Your material, shaped into pages that sell.

01 · WE START FROM

What you’ve already written

Your 19-page files, your current site and the Action Selling pages. Nothing starts from a blank page.

02 · WE WRITE IT

In the new Brickwork voice

Plain and short, the way your homepage speaks: the problem first, then the system.

03 · EACH PAGE

Tells one story, top to bottom

The problem, the system, the proof, the next step. Clear enough to read in seconds.

HOW WE WORK

We shape what you have rather than write new copy. You review every page on the staging link before launch.

04 · Trust

Your buyers trust proof. The stronger, the better.

Video testimonial

BEST

Name, photo, quote and results

GREAT

Name, photo and quote

GOOD

Text quote, no photo

WEAKEST

On a B2B site, real names, faces and numbers do more selling than any headline. Case studies with results are the strongest proof you have.

WHAT WE NEED

Who on your team can gather case studies, client quotes with photos, and any video?

And by when?

04 · Imagery

The new pages will need more images. Which way?

Brickwork isometric illustration of the system: connected orange and glass platforms

Brickwork isometric illustration of human and AI working together

Your illustrations, as used on the homepage.

OPTION A

Extend your illustration style

New pieces in the same orange-and-glass look, made for each page.

OPTION B

Mix in custom imagery

Diagrams, screens or real photos of your team and clients where a page needs them.

No stock photos either way.

05 · Leads and booking

When someone raises a hand, what happens next?

GTM Maturity Score

Each score lands in HubSpot with the person’s answers and results.

Who follows up, and how fast?

Do they get their results by email, then a follow-up series?

What does the review call look like?

“Let’s talk” button

The fastest path is booking straight into a calendar, no back-and-forth.

One person’s calendar, or a round robin across the team?

Can someone be free to talk any time in business hours?

Who gets the alert?

You mentioned Slack alerts and follow-up within 10 minutes. We’ll build every form to that.

06 · Access

Access is the one thing holding up launch.
Every day without it moves launch back a day.

HubSpot

Forms, leads, the GTM score, Action Selling and redirects

GoDaddy

Pointing brick.work at the new site

Analytics, Tag Manager

Tracking every lead and conversion

Search Console

Protecting your rankings through the move

Chat tool

Keep it, replace it or drop it

Keyring takes a few minutes

1 Open the link we sent

2 Pick the tools you use

3 Follow the steps for each one, including the exact roles we need

Forward it to anyone on your team. Each person connects the tools they manage.

Your reply

What we need from you.

The design

Done. Built from your homepage

The sitemap

OK with the pages and the Action Selling plan?

The content

OK for us to shape your copy for each page?

Trust content

Who gathers case studies and testimonials?

Imagery

Option A or option B?

Leads and booking

Who follows up, and how people book a call

Access

Who sends Keyring, and by what day

Next: our developers are ready. Once these are in, we build the remaining pages.

The path to launch.What we need to finish.

Six things to lock so we can build the rest.

Your homepage is now the design system.

Your 19 pages, plus a full Action Selling section.

The System

Home and GTM Maturity Score

Human × AI

Who we serve

Results

Insights

About

Let’s talk

Action Selling

Action Selling is where your search traffic comes from.

37 pages become 11. The ones that rank keep their exact URL.

Where every old page goes.

Your material, shaped into pages that sell.

What you’ve already written

In the new Brickwork voice

Tells one story, top to bottom

Your buyers trust proof. The stronger, the better.

The new pages will need more images. Which way?

Extend your illustration style

Mix in custom imagery

When someone raises a hand, what happens next?

GTM Maturity Score

“Let’s talk” button

Access is the one thing holding up launch.Every day without it moves launch back a day.

Keyring takes a few minutes

What we need from you.

The path to launch.
What we need to finish.

Access is the one thing holding up launch.
Every day without it moves launch back a day.